Tuesday, September 6, 2011

CEA investigating 20 cases for infringement of ad guidelines

SINGAPORE: The Council for Estate Agencies (CEA) is investigating some 20 possible cases of unethical advertising.

This comes one month after its new advertising guidelines for property agents came into effect on August 1.

CEA's director for regulatory control, Mr Lee Say Kee said dummy ads, which advertise fictional properties or properties which do not have the owner's consent remain the most serious.

Others include advertisements that omit important information such as the salesperson's registration and contact numbers.

CEA also said it has an in-house team to scan online property portals, classified ads and flyers. 


Source : MediaCorp Pte Ltd 

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